Zoological Society

Privacy Policy

Effective Date/Last Updated: Oct. 5, 2020

Your privacy is important to us at The Zoological Society of Milwaukee. This Privacy Policy describes the personal information collected by or on behalf of The Zoological Society of Milwaukee through this website and related online services (collectively, the “Site”) and at the Milwaukee County Zoo, and how personal information is used, protected, and shared. If you have any questions or concerns about this Privacy Policy, please contact us as set forth below.

Privacy laws and guidelines are part of a constantly changing environment. We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. All changes will be effective immediately upon posting to the Site. Material changes will be conspicuously posted on the Site or otherwise communicated to you.

I. Collection of Information by The Zoological Society of Milwaukee

Personal Information. You can visit the Site without submitting personal information, which is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”).  If you permit us, we collect Personal Information about you and your children such as first and last name, birth date, allergies & behavioral conditions, pertinent medical conditions, phone number, e-mail address, password, mailing address, and number of children.  We will collect, use, and share such Personal Information pursuant to this Privacy Policy and applicable law.

Personal Information is required in certain circumstances, for example, to create an online account, sign up for a membership or buy a zoo pass, to purchase classes or camps, to contact us via our Feedback Form or opportunity Interest Form, receive or request information from us (e.g., newsletters), and respond to communications from us.

Accounts. When you set up an account with us, we will collect your e-mail address, password, first and last name, phone number, and mailing address. This data is used to populate a profile within your account.

Marketing Communications; Opt-Out.  If you provide your e-mail address to us, you understand that we may send you emails, including marketing emails. We may use third-parties or service providers to deliver communications to you. You may opt-out of such marketing emails by using the unsubscribe link in the email or contacting us at dataentry@zoosociety.org with “Unsubscribe” in the subject line. To opt-out of other communications (e.g., postal marketing and telemarketing), please contact us as set forth below. Opting out of marketing communications does not opt you out of non-marketing communications, such as emails about your account or transactions.

Feedback.  When you provide comments or feedback about us, the content on the Site, or our services ("Feedback"), we will not treat that Feedback as confidential and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback will be used without attribution or compensation to you.

Data Automatically Collected.

Account Activity. We may collect data about how you use (i) your online account, and (ii) the Site when you are logged into your account. We may combine data automatically collected from you with other Personal Information about you.

Cookies & Other Tracking Technologies.

What types of online tracking mechanisms do we use? We may use cookies, web beacons, pixel tags and other tracking technologies (collectively “Cookies”) on our Site.

What are cookies and web beacons / pixel tags? A cookie is a small text file that our Site saves onto your computer or device when you use the Site that provides us certain information about your activities. Cookies allow the Site to remember your actions and preferences and recognize you or your browser. Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage.

Why do we collect Cookies? We use Cookies to:

  • make our Site function properly;
  • provide personalized experiences;
  • tailor our interactions with you;
  • help with our marketing efforts;
  • provide us with valuable data and statistics about the usage and effectiveness of our Site and to help us improve our Site; and
  • help us improve our services.

What type of information do Cookies collect? The Cookies on our Site may collect information such as:

  • the IP addresses assigned to the computers and other devices you use;
  • your internet service provider;
  • the device ID number;
  • approximate geographic location;
  • the Site pages visited or clicked on;
  • the date and time you visited the Site, and the amount of time spent on the Site;
  • your operating system, browser type, search requests, and other similar information;
  • the websites you access before and after visiting the Site, and
  • data related to how and when you use the Site.

We may combine information from Cookies with Personal Information, including data obtained from other sources.

How long do Cookies last? A Cookie can either be a “session” Cookie or a “persistent” Cookie. Session Cookies exist only for so long as you are visiting the applicable Site and are typically deleted when you exit your web browser. Persistent Cookies exist for a set period of time, for example, up to several months or years. Each time you visit a Site that has implemented a persistent Cookie, the persistent Cookie is renewed and that Cookie will remain active until its predetermined expiration date. You can manually delete persistent Cookies through your browser settings.

First-party versus third-party Cookies. Cookies may either be “first-party” or “third-party” Cookies. A first-party Cookie allows your web browser to talk to the actual Site that you are visiting (i.e. this Site). A third-party Cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. We do not have control over how information gathered by third-party Cookies is used by third parties.

How do you manage Cookies or opt-out? Most browsers automatically accept cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the Site. Not all features or functions of the Site may work properly if you disable Cookies. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site.

CALIFORNIA’S “DO-NOT-TRACK” REQUIREMENT. WE CURRENTLY DO NOT RESPOND TO “DO NOT TRACK” REQUESTS.

Google Analytics. We use Google Analytics to collect and process information about your use of the Site. Google sets cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Site.

To learn more about how Google uses data, visit Google’s Privacy Policy and Google’s page on “How Google uses data when you use our partners’ sites or apps.” You may download the Google Analytics Opt-out Browser Add-on for each web browser you use, but this does not prevent the use of other analytics tools. To learn more about Google Analytics cookies, visit Google Analytics Cookie Usage on Websites.

Online Behavioral Advertising. We use third parties and/or service providers to provide interest-based advertising services. These services may serve advertisements on our behalf that are customized based on predictions about your interests generated from your visits to websites (including this Site) over time and across different websites. The data collected may be associated with your Personal Information. These advertisements may appear on the Site and on other websites, and may be sent to you via email.  

We use Google Ads to serve ads across various websites. Google uses Cookies to collect data about your visits to the Site to generate targeted advertisements to you on other websites that you visit. To opt-out of this type of advertising by Google, to customize your ad preferences, or to limit Google’s collection or use of such data, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To change your preferences with respect to certain online ads or to obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting-out of targeted advertising does not opt you out of all ads, just those targeted to you.

II. How We Use Personal Information

We use the Personal Information we collect for the following purposes:

As Stated or Agreed to at the Point of Collection. We may use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to respond to your questions, comments, or complaints. We may also use Personal Information as requested or consented to by you.

Administration. We use Personal Information for administrative purposes, such as managing your account, facilitating transactions, to inform our business strategies, and to understand the Site’s demographics and user preferences.

Site Management. We use Personal Information for Site management, such as troubleshooting problems, improving the content and functionality of the Site, statistical and other analyses of the Site, and to customize the Site to you and our users.

Advertising and Communications. We may use Personal Information to notify you of new services or programs, to notify you of new features of our Site, to notify you of changes to our Terms or this Policy, and for other similar communications.

To Protect Our Rights. We may use Personal Information to protect our legal rights or interests, or those of other parties, including to bring a legal action against you or anyone who may be causing harm to us, our Product, or to other users of the Site. We may also use Personal Information to seek business, financial or legal advice, and to respond to other legal requests.

III. Retention of Personal Information

We will keep Personal Information for the period necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is permitted or required by law.

IV. Disclosure of Personal Information

We do not sell, rent, or lease Personal Information to any third party. We may share Personal Information with the following parties, in compliance with applicable laws:

Milwaukee County. We may share Personal Information with Milwaukee County.

Employees and Affiliates. We may share Personal Information with our employees and affiliates who have a need to know the information for our business purposes.

Third-Parties and/or Service Providers. We may share Personal Information with third parties and/or service providers that provide services for us. For example, we may share Personal Information with vendors to help us host and manage the Site; improve the content and functionality of the Site; perform data analysis and statistical analysis; troubleshoot problems with the Site; provide payment processing services; provide email services; and support or provide the security of the Site.

Government Officials / Law Enforcement. We will cooperate with law enforcement and other governmental agencies, and may disclose Personal Information: (i) if we believe in good faith we are legally required to disclose that Personal Information, (ii) if we are advised to disclose Personal Information by our legal counsel, or (iii) when necessary to identify, contact or bring a legal action against someone who may cause or be causing harm to, or interfering with the legal rights of, the Zoological Society of Milwaukee or any other party.

Professional Advisors. We may share Personal Information with our professional advisors, such as our attorneys, accountants, financial advisors and business advisors, in their capacity as advisors to the Zoological Society of Milwaukee.

Other. We may share Personal Information with third parties and/or service providers when explicitly requested by or consented to by you, or for the purposes for which you disclosed the Personal Information to us as indicated at the time and point of the disclosure (or as was obvious at the time and point of disclosure).

V. Requests for Access to Your Information, or Corrections to Errors or Changes in This Information

If you wish to have access to Personal Information about you in our records, please contact us with your request at the mailing address or e-mail address located under the "Contacting Us" paragraph. You may also request that we update Personal Information about you, or request correction of any factual errors that you believe may exist regarding this information.

VI. Third Party Sites

The Site may contain links to other sites. The Zoological Society of Milwaukee is not responsible for the privacy policies or practices of any linked sites or for the privacy policies or practices of any other third parties. To the extent that you disclose Personal Information to any linked sites or other third parties, different rules may apply to their use or disclosure of Personal Information you disclose to them.

VII. Security

We use commercially reasonable technical and organizational measures to help secure Personal Information against loss, misuse, and alteration appropriate to the type of Personal Information processed. If a breach of your Personal Information occurs, we will notify you of the breach if required under applicable law.

No data transmission over the Internet or device can be guaranteed to be 100% secure. While we strive to protect Personal Information, we do not guarantee the security of Personal Information and you provide Personal Information at your own risk.

VIII. Access from Outside the United States

If you access the Site from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States. Certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required in other jurisdictions.

IX. Children

The Site is a general audience website. The Zoological Society of Milwaukee is a nonprofit organization, and does not knowingly solicit or collect any Personal Information from children under the age of thirteen without parental permission. The Zoological Society of Milwaukee memberships available on the Site require a valid driver's license, and are not available to children under the age of thirteen.

X. California Residents

Pursuant to California Civil Code Section 1798.83, if you are a California resident, you have the right to obtain: (a) a list of all third parties to whom we may have disclosed your Personal Information within the past year for direct marketing purposes, and (b) a description of the categories of Personal Information disclosed, by contacting us per the “Contacting Us” section below.

XI. Contacting Us

If you have any questions or concerns regarding this Privacy Policy, or any requests for access to or changes to information about you, please e-mail us at Membership@zoosociety.org.