Alive Magazine

Alive magazine is the Zoological Society’s member magazine published in fall and winter. In each issue, you can read articles that explore how the Zoological Society fulfills its mission to conserve, educate, and support the Milwaukee County Zoo and experience exclusive and beautiful photos of the animals, habitats, and people we work with every day. Take some time to read about Zoo animals, the people who work at the Zoo and Zoological Society, conservation efforts here and around the world, and the Society’s Conservation Education Department. The fall issue includes a 12-month calendar filled with stunning photographs of the Zoo’s animals.

Published since 1981, Alive magazine is curated by the Zoological Society’s communications team with help from zookeepers, educators, and other Zoo and Society staff. Alive magazine content is suitable for adults and children on a fifth-grade reading level and above.

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Catch Up with Our Latest Editions

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Alive Winter 2021

Winter 2021

Alive magazine celebrates its 40th anniversary. Take a look back at some of the stories and images. Plus, meet the Zoo’s new staff members in the Animal Health Center, learn how your Zoo Pass dollars help both the Zoo and the Zoological Society and get expert advice on capturing the best photographs inside the bird building.

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Alive Magazine Fall 2020

Fall 2020

Go behind the scenes of the new hippo habitat and see the intense machinery that keeps the water clean and filtered. Learn how our Education Department is turning to virtual learning and enjoy our 2021 calendar filled with animal photos.

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Spring 2020

Read about animal encounters, the Zoo’s new elephant, sustainable seafood, and a new program at the Zoo to help people with sensory needs. Be sure not to miss the Zoo train photo spread!

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Winter 2020

Go behind the scenes of the Aquatic & Reptile Center and meet the animals off-exhibit. Then, create a fish-themed snack with your kids. Plus, learn about the pharmacist that has been preparing medications for the animals for two decades.

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Alive Magazine Archive

Explore all our past issues of Alive, dating all the way back to 1981! It’s a great way to learn about Zoo and Zoological Society history. Issues from 1997 and before include beautiful cover art by Jay Jocham.

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Alive Magazine Cover