Becoming a Corporate Sponsor

We welcome companies and brands looking for ways to engage with consumers and increase visibility in new and exciting ways. Partnering with the Zoological Society and Milwaukee County Zoo puts your business in a positive position to create memorable connections across desirable demographics.

Partnering with the Zoo can help your brand get in front of up to 1.1 million visitors a year and/or reach the largest membership of almost any nonprofit institution in the state!

Partnering with the Society and Zoo can:
  • associate your company with one of Wisconsin’s top family attractions
  • help boost sales
  • demonstrate a corporate commitment to our community
  • associate your brand with the active, fun lifestyle the Zoo represents
  • help introduce new products
  • involve employee volunteers
  • host key customers and clients
Zoo Entry Sign

Sponsorship Opportunities

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Year-round & Summer-long Sponsorships

Get in front of guests who come to the Zoo year-round when you sponsor an attraction, traveling exhibit or program. Our educational programs reach 250,000 participants during the year. Examples of our year-round and summer-long sponsorships include:

  • Attractions: Carousel, Train, Zoo Expeditions, Sky Safari, Sky Adventure
  • Special Exhibits
  • Live Animal Experiences: Animals in Action, Wild Connections
  • Education Programs: Zoo Classes & Camps
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Special Events Sponsorships

The Zoo and the Zoological Society host around 25 events every year, bringing in more than 270,000 guests. Sponsors are recognized in pre-event promotions and encouraged to connect with guests on the day of the event. Presenting-sponsor levels range from $3,500-$30,000 and $500-$10,000 for contributing sponsors. Our diverse events offer incredible opportunities to engage with guests covering a wide range of demographics. Examples of our special event sponsorships include:

  • Public Events: Milwaukee a la Carte, Family Free Day, Egg Day and so much more!
  • Family Fundraising Events: Zootastic, Snooze at the Zoo, Ride on the Wild Side, Boo at the Zoo
  • Formal (Black-Tie) Fundraising (21+) Events: Puttin’ on the Ritz, Zoo Ball
  • Members-only Events: Kids Nights, Nights in June
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Visitor Services Sponsorships

Visitor services literature and rentals include items and services offered to more than 1 million Zoo visitors each year. For example, the Zoo map is the highest-profile printed piece, distributed to every walk- and drive-in guest. Examples of our literature and rental sponsorships include:

  • Zoo Map & Information Brochure
  • Stroller Rentals
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Exhibit Sponsorships

Seeing animals is the #1 reason people visit the Zoo. Sponsoring an exhibit offers high visibility for your company and brand. Our current exhibit sponsorship opportunity is:

  • Otter Passage

Sponsorship Benefits

All marketing partnerships include opportunities for inclusion in measured and non-measured media (advertising, signage, website promotion, etc.), promotional presence on Zoo grounds, VIP customer hosting, and Zoo tickets. Sponsors that contribute more than $2,500 in cash or in-kind gifts become members of the Serengeti Circle and are recognized at the Zoo and in our publications. Contributors also receive invitations to VIP premieres of new exhibits at the Zoo and invitations to other VIP events.

We would welcome the opportunity to help boost your brand. Please contact Patty Mills (414) 918-6185 or pattyhm@zoosociety.org.